Our Mission and Vision
Our mission is to empower women with the tools they need to take charge of their health in a supportive and trusted environment. As an all-in-one source for women’s health, we have developed solutions designed by women, for women, focusing on education, support, and meeting women where they are. By providing tailored resources and fostering a community of empowerment, we simplify access to care, promote wellness, and create a safe space for self-advocacy, serving as the ultimate hub for women at every stage of life.
Our vision is to build a world where every woman, regardless of socio-economic status, has equal access to comprehensive healthcare. We strive to eliminate health disparities by addressing challenges linked to Social Determinants of Health (SDoH) through innovative programs and partnerships. In doing so, we aim to replace systemic barriers with support and empowerment, fostering healthier communities and paving the way for future generations.
Meet Our Team

Co-Founding Partner & EVP Partnerships
Maggie Huether
Maggie is deeply committed to making a real difference in the lives of women by ensuring they have access to the resources and care they need to thrive. As an advocate for women’s health and equity, she believes that innovation and collaboration are key to breaking down barriers and empowering women at every stage of their health journey. As a mother of two adult children, including a daughter, Maggie is personally driven by her experiences to push for initiatives that prioritize respect, dignity, and support for all women, especially now, when these efforts are needed more than ever. She is focused on making sure women, in every community, have the tools and resources they need to navigate their health and wellness with confidence. Maggie is also passionate about mentoring, volunteering, and advocating for others. She actively volunteers at a no-kill animal shelter and has chaired fundraising efforts for several nonprofits, always looking for ways to uplift those around her and create a strong sense of community and connection.

Co-Founding Partner & Strategic Advisory Board
Traci Quillen
Traci's passion and mission focus on ensuring women have access to the education, care, and resources they need to lead healthier, more empowered lives. Having personally experienced the challenges of three high-risk pregnancies and working in the healthcare field for nearly two decades, Traci understands the barriers many women face when seeking support. These experiences have inspired her commitment to breaking down those barriers and creating opportunities for women to access the vital resources and education necessary for their well-being. For Traci, it’s about meeting women where they are and ensuring seamless access to the support and tools they need to thrive. Her unwavering dedication to this mission has established her as a respected leader and advocate, striving to create a world where education, care, and resources are available to every woman, regardless of their circumstances. ,

Clinical Project Manager
Jharna Bennett
Jharna is dedicated to delivering exceptional care and support to patients and their families. Her extensive background in care coordination, project management, hospital settings, and insurance has honed her skills in managing diverse populations and complex cases. In her current role as a Clinical Program Designer, Jharna is instrumental in developing and implementing innovative clinical programs to optimize efficiency and effectiveness in patient care delivery. Jharna's passion for quality care and her comprehensive experience make her a valuable asset in her current role, where she continues to drive improvements in clinical program design and patient outcomes. .

Pelvic Floor Therapy
Dr. Kathryn Nemann Hale
Dr. Kathryn Nemann Hale is a Doctor of Physical Therapy, Integrative Nutrition Health Coach, Certified Pilates Instructor, and Dynamic Neuromuscular Stabilization Exercise Trainer. Katie specializes in pelvic floor physical therapy, and is currently studying to become a Certified Labor Doula. She is a dedicated women's health specialist and advocate. ​Katie earned her bachelor’s in Health Sciences and Doctor of Physical Therapy from the University of Cincinnati, while also competing as a varsity swimmer. As a perinatal practitioner, Katie utilizes her expertise in integrative nutrition and pelvic health to guide her clients on their healing journeys.
Strategic Advisors

Clinical Advisor
Rachel Sheehan
Rachel is the Director of Women’s and Newborn Services at Universal Health Services (UHS) in King of Prussia, Pennsylvania, overseeing 20 hospitals across six states and the District of Columbia, caring for 30,000 birthing families. In her role, Rachel develops clinical, quality, and operational agendas, providing support for perinatal and neonatal services. Since joining UHS in 2019, she has significantly reduced maternal mortality during hospital admissions, decreasing rates from 17.3 to 6.9 per 100,000 births. A board-certified nursing informatics and obstetrical/neonatal quality and safety expert, brings over 30 years of experience to her role, having worked in various capacities, including staff nurse, educator, and clinical informaticist. She holds a Bachelor of Science in Nursing and a Master of Science in Nursing with an Education focus. Rachel is dedicated to improving perinatal and neonatal care and has received the 2022 March of Dimes Excellence in Perinatal Leadership award.

SDoH Advisor
Dr. Shannan Swafford
Dr. Shannan Swafford is a distinguished healthcare leader, author, and educator with a wealth of experience in operationalizing healthcare solutions and addressing Social Determinants of Health. Holding a Doctor of Health Administration (DHA) and a Master of Business Administration (MBA). Dr. Swafford is also certified as a Registered Health Information Technician (RHIT), a Certified Health Data Analyst (CHDA), and a Certified Coding Specialist (CCS). ​With an impressive career dedicated to improving healthcare delivery, Dr. Swafford has become a leading authority on integrating SDoH program needs into healthcare operations. Her work focuses on enhancing data interoperability, forming strategic partnerships with non-healthcare stakeholders, and developing innovative strategies to address the social factors that influence health outcomes. ​Dr. Swafford's extensive background in the healthcare industry includes designing and implementing SDoH programs, lobbying for meaningful health policies, and creating frameworks for effective reimbursement models. She is a passionate advocate for the critical role that SDoH play in achieving equitable and sustainable healthcare.

Technology Advisor
Steve Bowler
Steve has over 20 years in product and program management for early-stage technology companies ranging across, Product Lifecycle Management, Online Education, eCommerce, Big Data Analytics and Digital Telehealth. In digital telehealth Steve assembled a global team to create an early remote patient monitoring platform (PaaS) to serve Medicare-eligible seniors with chronic illnesses. It included mobile apps with remote Bluetooth sensors and triggered reminders and alerts to keep patients healthy. Steve was the lead Agile Coach at a major payer on their Big Data Analytics Platform and digital properties where he trained all their product managers and implemented Agile Sprint/Scrum continuous improvement processes. Steve has certifications in Agile Development, Six Sigma, Artificial Intelligence and LLM’s, and Blockchain/Cryptocurrency. ​Steve's extensive experience and visionary leadership make him an invaluable asset to our team.